What marketing teams actually need
A campaign isn’t a single clip. It’s a script, a hero film, social cuts at multiple aspect ratios, localised versions per market, and a paper trail of rights for legal. GATA holds all of that as one project so the team isn’t reassembling the campaign in five separate tools.
The campaign playbook
- Brief in. Drop a treatment, logline, or product story.
- Parallel production. Script, look, cast, locations, voice, and shots all start at once.
- Localised versions. Fork the master per market: re-cast voice, re-write copy, keep characters locked. See localised versioning.
- Review links. Stakeholders comment on the first cut directly in-browser.
- Export with rights paperwork. Commercial use is included on every paid plan.
Pricing
Marketing teams typically start on Studio (£99/month entry, Studio at £249/month) and graduate to Pro for higher concurrent throughput. Enterprise is for teams that need SSO, DPA, and custom MSA.