Pricing

Plans for solo creators, in-house teams, and agencies.

Four plans from £99 to custom. Monthly billing, no annual lock-in. Overage rates tier down as you upgrade. Commercial rights on every export; your work never trains a model.

Starter
£99 +VAT/ month
For solo marketers and indie creators shipping ads and social cuts.
≈ 6 minutes of finished video, or 750 images, every month
7,500 credits / mo · 2 parallel · Overage £0.012/cr +VAT
  • 1 seat
  • 2 active projects
  • Review links for clients
  • No custom voice design
  • Commercial use, no training on your work
  • Cancel anytime, monthly billing
Get started
Pro
£499 +VAT/ month
For ad and video studios, agencies, and production teams.
≈ 41 minutes of finished video, or 5,000 images, every month
50,000 credits / mo · 8 parallel · Overage £0.010/cr +VAT
  • Everything in Studio
  • 5 seats included
  • Unlimited active projects
  • Multi-client / multi-slate workspaces
  • 5 custom designed voices
  • Higher concurrent throughput
  • Direct founder support, weekly office hours
Get started
Enterprise
Custom
For large teams, regulated work, named-logo case studies.
Custom pool · Multi-seat account · Custom parallel · Negotiated overage
  • Custom seats
  • Unlimited active projects
  • SSO, audit logs, DPA, custom MSA
  • Dedicated success contact
  • 5 custom designed voices
  • Annual commit and custom billing
  • Procurement-friendly invoicing
Talk to us
Overage tiers down as you scale - Starter £0.012/cr +VAT, Studio £0.011/cr +VAT, Pro £0.010/cr +VAT, Enterprise negotiated.
What credits buy
Each generation has a fixed credit cost.
Image generationfrom 10 credits≈ £0.10 +VATper high-quality image
Video generationfrom 20 credits / second≈ £0.20 / sec +VAT≈ £12 per minute of video
Project math

What a real project takes in credits.

The per-credit costs above tell you what a single image or second of video costs. Here's how those numbers add up across a typical project.

A 30-second ad with eight shots — assume six seconds of video per shot on average, plus image references for the cast and locations, plus a voice track. Video is the big spend: forty-eight seconds of finished video at 20 credits/sec is around 1,000 credits. Image and voice work for the same project usually lands under 500 credits combined. So the all-in cost for a 30-second ad first cut is typically 1,000–1,500 credits — comfortably inside Studio's monthly inclusion.

A 90-second hero film with three scenes and twelve shots runs roughly three to four times that — 4,000–5,000 credits, still inside Studio for a single hero project per month, or comfortably inside Pro for an agency running several in parallel.

A multi-market localised version reruns only the parts that change per region. The locked master stays locked, so the second market usually costs a fraction of the original — often 200–400 credits per regional variant for a 30-second ad. See video localization for what stays locked and what changes.

Monthly billing, no annual lock-inCommercial rights and rights paperwork on every exportYour work is never used to train modelsReview links for every projectUK-built · GDPR
Pricing questions

Answered before we talk.

What happens if I hit my monthly credit cap?
You don't get cut off. Overage credits are charged at your plan's overage rate: £0.012/cr on Starter, £0.011/cr on Studio, £0.010/cr on Pro, negotiated on Enterprise. The rate tiers down as you upgrade, so heavier users pay less per credit.
Can I switch plans mid-month?
Yes. You can upgrade at any time and the new plan takes effect immediately, prorated to the day. Downgrades take effect at the next billing cycle. Cancel anytime — there is no annual lock-in and no cancellation fee.
Can I use the output commercially?
Yes. Every paid plan includes commercial use rights for ads, launches, client work, and multi-market versions. We document rights in every export. Your work is never used to train models.
How much does a project cost vs. a real shoot?
A 30-second commercial can cost tens of thousands to shoot traditionally; a short film can cost much more. GATA gets you to a comparable first cut at a fraction of that, because the whole production runs in parallel instead of paying crew, locations, and revisions.
Can GATA localise an existing video?
Yes. Drop in a video, choose target language and market, and re-cast / re-write per region. Available on Studio and above.
Which models do you use under the hood?
We pick best-in-class per modality so the cut quality matches the project, not the tool. Images run on OpenAI's GPT-Image-2. Voice runs on ElevenLabs: the full Voice Library plus their custom voice design. For shot video, you choose per shot from Google Veo 3.1, ByteDance Seedance 2.0, and Kling o3 / v3.

Start a project today.
Ship a first cut this week.

Plans from £99/mo +VAT. Monthly billing, cancel anytime. Bring a brief, a logline, or a script. GATA does the production.

ads · gaming trailers · agency client work · launch films · localised versions