What is character drift?
Character drift is the gradual change in a character's face, costume, or performance across AI-generated shots — and how to prevent it in visual production.
What is parallel production?
Parallel production is a workflow where script, look, cast, locations, and shots all move forward at the same time inside one shared project context.
What is character consistency?
Character consistency means the same character remains recognisable across wide shots, close-ups, rewrites, and localised versions of an AI-generated film or ad.
What is visual continuity?
Visual continuity is the preservation of style, lighting, geography, props, wardrobe, and story state across a sequence of AI-generated shots.
What is shot inheritance?
Shot inheritance is the practice of passing locked project decisions — script beats, characters, locations, style — into each shot automatically.
What is localised versioning?
Localised versioning is the creation of market-specific versions of a campaign, trailer, or episode — language, casting, framing, and format adapted per region.
What is a locked cast?
A locked cast is a set of approved character references, roles, costumes, and performance constraints that downstream AI-generated shots must use.
What is prompt drift?
Prompt drift is the loss of creative intent as a team repeatedly rewrites prompts across separate AI generations — small wording changes that quietly move the project off-brief.
What is a reference library?
A reference library is the shared collection of approved images, looks, locations, characters, and palette notes that guides AI-generated production.
What is a first cut?
A first cut is the earliest assembled version of a video or sequence that can be reviewed as a coherent piece — structure, pacing, and visual direction in one playable file.